collecting new material
Read and consume different content. This is how you collect your first raw material. Be curious and fascinated by a wide range of topics. Develop an appetite for content and consume it regularly - good, bad, old, new, popular, niche topics. This includes content on your professional topic and on the topic of content marketing in general , as well as stories, poetry or scientific topics.
Take it all in. You'll be surprised at what awaits you. It also instagram database helps to maintain a repository for all this content. Collect this information - you can use tools like Google Docs, Evernote or bookmarks for this.
Combining the collected material
In the second step, they bring the different contents together and try to see whether new ideas emerge from them and how they fit together.
Look for relationships, combinations and connections. Try to find new, interesting and compelling topics for your corporate blog.
Unconscious processing
In the unconscious processing step, you consciously stop trying to bring the content together. You devote your time to other things - listening to music, going for a run, watching a movie - anything that distracts you from the idea generation process.
Let your subconscious take over. Even when you are not actively thinking about a problem, the mind has its own way of processing information and making connections.
Young describes the method of finding ideas as a process and divides it into 4 steps:
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