9. Include social media links on your school website

[shaownhasan]

Screenshot of Chapman University professor @itsmattprince's video about his class assignment where he challenged his students to earn 1 million likes on TikTok.

Fun, yet real-world applications like this illustrate the power of social influence—plus who doesn’t love a canceled final?

In the Higher Education Social Media Benchmarks for 2023 report, we found that 68% of high school students use social channels to research schools. Many parents and prospective students will check lawyer data a school’s website first if they’re interested, and offering even more ways to follow the school creates a different insight into campus life.

Make it easy for parents and students to find your school’s social media profiles by adding links to the website’s main navigation or creating a social media directory that houses them all in one place.

The University of Chicago's website navigation featuring social media links and other relevant pages.

10. Give a glimpse into student life through photo and video
If you want to attract new students and parents to your school, share photos of campus events to showcase what they could expect. Use short-form video like Reels, TikTok or YouTube Shorts to help prospective students envision themselves attending college there.

Highlighting events, sports, extracurriculars and the beauty of campus can make your school stand out from the rest. While school and university websites tend to follow the same mold, social media allows you to be more unique and casual like this Barbenheimer-inspired post from the University of Georgia: