How to adopt AI in a mindful way

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Leadership teams can help manage these concerns by paving the way for implementing org-wide AI use cases in marketing in a thoughtful manner. This includes working closely with the IT and legal team to choose the right AI tools for use by different departments. Plus, initiating and developing an effective AI use policy for employees so there is a concrete framework they can work around to benefit from AI software.

This is important because intentionally incorporating AI tools into your tech stack can offload manual and cumbersome tasks such as posting, scheduling and performance analytics, so marketing teams can focus on work that truly depends on their expertise. This includes AI analytics, audience research, creating compelling content, driving audience engagement and more importantly, personalized customer care.

Stay tuned in as AI use cases in marketing evolve
Navigating social media’s meandering terrain is no easy feat. Marketing leaders today need to keep a close ear to the ground to capitalize on changing market trends to outsmart competitors and win customer doctor data loyalty. These social insights will empower your marketing teams and provide them with the direction they need to build on every opportunity to be agile and elevate your brand.

Stay tuned on the latest social trends to forge real business impact into your marketing strategy. Download the Sprout Social Index™ today.


When our brand new Samsung TV started acting up, I didn’t even think to call or email the customer support team. Instead, I went straight to social media to air out my frustration.