You can also track keyword rankings in Rank Tracker . If a keyword was ranked 5 one month ago and 1 the next month, that’s a good sign that you’re on track.
But while there’s no harm in focusing on organic traffic and rankings, these two things are known as superficial metrics because they often don’t directly correlate to your overall marketing or business goals.
It’s better to track metrics that have actual business impact. Let’s explore a few of them.
Organic share of voice refers to your brand’s visibility in search results. This is important because there is a correlation between SoV and market share.
The relationship between share of voice and market share
You can track your organic SoV in Ahrefs Rank jordan mobile database Tracker .
First, add keywords that are important to your business and give them an appropriate tag.
Then go to: Competitors > Overview and add some competitors. Then check the Visibility tab to see what percentage of all clicks your tracked keyword gets on your site compared to your competitors.
Track conversions from organic traffic
A conversion occurs when a visitor to your website performs a specific action, such as clicking a link or making a purchase.
If you’re using Google Analytics, you can track conversions for purchases and pretty much anything else. You can then filter out conversions from organic traffic and compare time periods to see what impact SEO has had on actual performance.