Google Trends was originally a way to analyze and aggregate user interest in various topics or areas. It has now evolved into a big data tool that provides greater functionality and data on a larger scale, including measuring public reaction to real-time events or other news reports in the short term. Many people even use Google Trends to select products for Amazon.
The tool has also impacted the way various types of research are conducted and is poised to continually inform users on how to systematize search data to their advantage. With Google Trends, users can track trends in social attitudes, political affairs, sports, entertainment, or any other area related to their interests.
A Preliminary Study on Google Trends
You can use Google Trends to:
Find out what's trending these days.
Identify trending topics or subtopics within an industry chile mobile database or overarching theme.
Discover geographic search trends in your area.
For example, the first US presidential debate between Joe Biden and Donald Trump began at 9pm EST on September 29, 2020. “Coincidentally” the 7-day trend for Google “move to Canada” in the US peaked at 10pm that same night:
Google 7-day trend for “emigrate to Canada”
Ready to dive deeper into Google Trends?
How to use Google Trends?
You can use Google Trends to:
Keyword Research
Find popular or related topics
Start your search with a broad scope
Using trend data to make forecasts.