At the end of this process, I had eight categories, including a miscellaneous group. Together, they were creating the perfect keyword map, with which I could create relevant content to attract more organic traffic.
Group keywords by theme
Keyword Group
Once you have your keywords organized, you will want to focus on using each group of keywords to help visualize the structure of your website and potential pages.
Continuing with the hotel example, create subcategories morocco mobile database based on groups of three or more keywords, such as "seafront" or "oceanfront." This will help you design a logical path that is friendly to both visitors and searchers, ultimately improving your chances of ranking for those keywords see below.
Potential URL Keywords
Potential URL bucket
When you are finished, your template should look like this:
Final Keyword Mapping Spreadsheet
Final Keyword Buckets Spreadsheet
4. Mapping URLs and content
One of the best things about keyword mapping is that it makes you think about your pages from a thematic perspective — helping you differentiate which words would make great URLs, and which ones should be saved for something like a blog post or downloadable asset.