What is storytelling for companies?

[Irfanabdulla1111]

Storytelling for companies is not only necessary in a business, it is vital.

Nobody wants to work in a soulless company, where there are no strong leaders with a clear vision of where the company is going.

And corporate history and storytelling are precisely what help leaders communicate their vision to their community.

In this article, I'm going to tell you what storytelling is for companies, how it fits into organizational culture, and how you can take advantage of it to benefit your brand and your employees.

Find attractive titles

using Topic Research from SEMrush

Try it now! →
ADS illustration
What is storytelling?
Storytelling is nothing more than creating a communication discourse that fits with your brand's personality .

It's important to start from the beginning, because if you're not clear about what storytelling is, you'll hardly be able to apply it to your company's culture.

If you remember in the first article I wrote on the SEMrush blog, From storytelling to storydoing , two years ago, I already explained what storytelling is.

For example, if we analyze the discourse of The Washington Post, we observe that it is based on the search for truth as a form of freedom.

A concept that it shares with other companies, such as universities and technology companies, but which, in this case, is focused on "Without someone to tell the truth, democracy cannot survive."

Youtube video thumbnail
And in this case, the newspaper's discourse is especially moving, because several of its journalists have lost their lives precisely seeking to tell the stories that allow the rest of us to make informed decisions (or at least that is the idea).

What do you think the culture of a company that bases its discourse on the search for truth at any price will be like?

Storytelling for companies or storytelling applied to business culture necessarily involves understanding what storytelling is and how it helps us connect companies with people.

Speeches (not isolated stories) are a way to communicate to consumers, audiences, people, investors, media and other companion animals who you are and what they can expect from your company.

From this perspective, it makes sense to apply storytelling to corporate culture so that employees and investors see reflected in it the same values ​​that make the brand relevant to consumers.

To give a well-known example.

What do you think it's like to work at Google?

Pay attention to this video.

Youtube video thumbnail
It doesn't seem like the kind of company where employees are rewarded solely for th email database lists poland eir results and where warming the chair is their leitmotif, does it?

Rather, you might deduce that at Google, new ideas, mistakes, madness, independent projects and failure are acce