Offer. The productservice attribute opens a new block for the productservice schema and links to the URL of the product, specifies the price and currency, and tells when this productservice will end. It also specifies whether the product is new or used and whether it is available now.
Note that if you change any details about the product on the page, those changes should also be reflected in the schema markup for this item.
Like the other schemas, this code sample has a minimal but generally sufficient set of properties that can be added.
You can generate your own product markup using Google Structured Data Markup Helper and Merkle Schema Markup Generator . If you feel it would be easier to edit the code sample I provide, go for it.
Breadcrumb navigation helps users navigate your site more easily and see where a page is in your site hierarchy. Breadcrumb markup transfers this experience to your search snippet on Google.
Search Engine Optimization Value
Today, Google can easily understand the hierarchy italy mobile database of your site’s pages and display breadcrumb navigation by splitting up the URL in most cases.
Below are two results for the same search query. The first has no markup, and the second has breadcrumb markup applied :
"Differences between code snippets with and without breadcrumb schema markup
Proper breadcrumb markup enhances the appearance of search snippets and generally drives more clicks to your site.
Additionally, breadcrumb navigation can also improve your website’s internal linking structure . This is a great way to properly spread link juice across your website and improve your rankings.