2. Analyze SERPs
Often, we may forget how helpful SERPs are in identifying relevant queries. Type your pillar page topic into the search bar and check the results.
What kinds of questions are asked in People Also Ask? Are there featured snippets ? Are there targeted ads about related topics? These are all indicators that you’ve chosen the right topic. If your pillar page topic doesn’t mention any of these, then it’s either better used as a cluster page or it’s simply not the right topic for you.
People Also Ask queries are also useful for your pillar page poland mobile database structure. Do these questions make sense to answer in the form of an H2 or H3 on your pillar page? Have you answered the question on any of your cluster pages? Search engines often provide answers to our own questions, especially when it comes to related topics.
3. Evaluate your content
Auditing your content may seem like a daunting task, but it’s essential during your pillar page strategy process. It’s hard to start writing new content without knowing what content you already have — and you don’t want to end up with duplicate content competing with your own.
Sort your existing content into topics. From there, you can identify similar pages. Can you re-prioritize any existing content to fit this strategy? Can you combine two pieces of content together? At the end of your content audit, you should be able to identify where your content gaps are.