This brings us to the next set of elements for defining market-product fit – the product hypothesis elements. The four important elements defined as a product hypothesis are:
Core Value Proposition . What is the core value prop of the product? How does it tie back to the core problem?
Hook
Time to value . How quickly can we get value to our target audience?
Stickiness . How and why do customers stick around? What are the product’s natural retention mechanisms?
For the Signals product, the assumptions are as follows:
Core Value Proposition . Understand what your prospects are macedonia mobile database doing and thinking so you know how to sell better.
Hooked . See who opens and clicks on your emails.
Time to value . Fast less than 1 minute. Install extension -> verify email -> send test email -> get notification. That instant notification proves the value.
Stickiness . High. The product only requires users to check a box to continue receiving notifications, and each notification re-engages people in the product. With the Chrome extension, we can also place prompts in the UI to further keep people engaged.
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These assumptions are extremely important. As you will see in subsequent articles in this series, they inform and profoundly influence other components of the framework, such as Channel and Model.