You can think of this metric as a measure of how fast your company is growing, without even trying — before making incremental investments in sales and marketing.
The formula is as follows:
Organic growth rate = 100 x Annual growth rate x Organic registrations % x Product ARR %
Provides a strong indicator of future revenue for the argentina mobile database company.
It can be tracked from the early stages of monetization all the way to IPO.
Applicable to all software companies, regardless of their stage of PLG maturity.
It’s easy to measure without complicated processes or tools.
It can determine whether the business can drive effective growth through the product itself.
Natural growth rate benchmark
Strongly product-driven companies like Zoom, Slack, and Expensify often show high organic growth rates. These PLG companies start by optimizing their self-service actions and then layer on incremental sales and marketing.