Outline your brand voice using a style guide that determines how you speak to your audience. Will they connect more with casual writing that uses abbreviations, slang, and informal phrases? Or will they prefer big words and longer, more complex phrases? An informal brand might talk to customers like a best friend or the waiter at your favorite coffee shop, while a more formal brand might be more like a coworker or clerk at an upscale department store.
Really dig deep into the specific tones that resonate with them. You can look at how your customers are speaking in reviews, comments, and on your social media channels. You can even run AB tests to see what types of language in posts and ads get the most positive responses.
Your brand voice might be positive and inspiring, like Nike. It might india mobile database be friendly, positive, and down-to-earth like Coca-Cola. It might be confident, expressing quality in short, declarative sentences like Apple. Brand voice is everywhere, from your content marketing to your taglines and ads.
Visual branding includes all the visual elements that make up your brand, including your logo, colors, fonts, and imagery. Your brand identity should be unique and instantly recognizable.
Customers may not even need to see your company name to visually identify your brand. The Amazon arrow, the siren on a Starbucks cup, the golden arches at McDonalds are all instantly recognizable.