With this unbeatable model, the two TV groups secured themselves around 90 percent of all TV advertising. All other channels were left with only crumbs. It was only after years that the Federal Cartel Office took action against these practices and imposed huge fines on the two groups for distorting competition and forced them to adapt their models, with RTL tackling this much more cleverly than ProSiebenSat.
Tamedia's strategy is certainly to try the uk rcs data same thing,if possible within the framework of the much more lax Swiss competition rules. that makes sense, especially because, unlike the German TV market, you will be operating on an equal footing even without a real competitor. Tamedia will therefore soon be able to secure a disproportionate share of advertising expenditure.
This is very attractive even in a shrinking market. And advertisers are unlikely to rebel against the offer options and low thousand-dollar prices of the absolute market leader, which the rest of the competition can never match. Even Migros will then have to be integrated - unlike today. And because of this concentration of power, Tamedia will have further opportunities to make additional profits at bargain prices. And then the game will continue at an even higher level. And that is why our media guru Kurt W. Zimmermann is wrong for once. The concentration risk he describes is in reality not a risk, but - if you look at it less superficially - the only remaining key to success.