We Wirz boys are lucky enough to be able to hold the first prize in our hands even before the official award ceremony: our Dominique Magnifique, the first Swiss Young Lions winner ever since Tuesday. (I noticed the huge effect a medal like this has on a young woman's serotonin level.) Because there are five of us in Cannes and we like to do something about grassroots democracy, you'll get highlights here not just from me, but from all of us. #moreismore
So: Niels likes "Bosses Milk" : Lidl proves to the whole of Sweden that its milk is locally sourced - and all without media spending and with a lot of social impact and a lot of humor. And " Holograms for Freedom" because "it's simply great and relevant."
Simon likes "Canal + Interactive pakistan rcs data Form" , with the reasoning: "Canal + stands for entertainment. It's only logical that the registration for it has to be entertaining too. A super simple idea, brilliantly implemented and consistently making the heart of the brand visible in an unexpected place."
Wolfgang likes "The Cup of Life" , a media idea that introduces children to a historical topic in an exciting and involving way - right in school.
Domi was simply too happy to give me a tip. And in addition to the great "#Likeagirl" for Always, I was particularly impressed by Volvo's super-clever competitor hijacking "Interception" :
PS: It's worth mentioning the taxi strike, which is forcing advertisers out of their cars and into the air, depending on their budget, or into crowded buses. Desperate creatives have already been seen waving bills at private individuals on the street, with the intention of encouraging them to make a detour to the airport.