Questions to ask when writing your mission statement

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Here are useful questions that can guide small business owners, entrepreneurs, and marketers in creating a meaningful and impactful mission statement:

What is our business’s core purpose? Dig deep to understand why your business exists beyond making a profit.
What problem does our business solve? Identify the specific problems or needs your business addresses for its customers.
Who are our customers? Clearly define who you serve to ensure your mission resonates greece rcs data with the right audience.
How do we solve this problem differently or better than our competitors? Consider what sets your approach or solution apart from others in the market.
What values are non-negotiable in the way we do business? Pinpoint the core values that guide your business practices and decision-making.
What impact do we want to have on our community/society? Think about the broader social, environmental, or economic contributions your business aims to make.
How do we want our customers to feel when interacting with our brand? Reflect on the emotional experience you want to create for your customers.
What are our long-term goals? Look beyond immediate objectives to envision where you want your business to be in the future.