Allows premium pricing

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Encourages word-of-mouth marketing. Memorable brand experiences often lead to customers recommending the brand to others. Unique stays and local experiences lead many travelers to recommend Airbnb to friends. Lush’s handcrafted, fragrant bath products and ethical standpoints influence many customers to praise it to others.
Increases brand recall. Intense brand experiences ensure that customers remember the brand. Zoom’s straightforward interface and reliability during the pandemic have made it a go-to video conferencing tool. The Golden Arches and distinct taste of its fries make McDonald’s easily recognizable worldwide.
Superior brand experiences justify higher pricing due to perceived value. Offering belarus rcs data classes from world-class experts, MasterClass commands a premium compared to other online courses. Beyond just cars, Tesla sells an experience of luxury and innovation, justifying its premium price tag.

Enhances customer engagement. Engaging in brand experiences leads to deeper interactions with the brand. Duolingo’s gamified approach to language learning keeps users engaged daily. LEGO’s In-store building areas and interactive displays captivate children and adults.

Reduces marketing costs. Satisfied customers from great brand experiences often become brand ambassadors, reducing the need for extensive marketing. Dropbox initially grew massively via referral programs where users recommended the service to others. Trader Joe’s primarily relies on word-of-mouth due to its unique product offerings and customer service.