How a CRM Tool Can Improve Relationship Management

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Build Automated Sequences to Engage Customers
Want some great news? How about this: you don’t need to manage every single customer touchpoint manually. Building and nurturing great customer relationships doesn’t have to depend on your real-time activities.

That’s possible thanks to sales and marketing automation, a strategy that streamlines and automates parts of the sales cycle so you don’t have to spend time doing them manually.

The foundation of it is automated sequences. They luxembourg telegram data use triggers, rules, and actions to run a specific action when defined conditions are met, like sending a follow-up email if you haven’t heard back from a lead for two days.

In Close, you’d do this with Workflows. Here’s how it looks:

- Build Automated Workflows with Close
Check out some automation ideas a CRM could help you implement in your business:

Follow-up messages that tackle common objections or send relevant resources, based on the number of conversations you’ve had with a lead
Lead nurturing with guides and practical tips based on the lead magnet they downloaded
Checking in on a customer that might churn soon
Improve Customer Support
Imagine knowing your current customers so well that when they reach out to you for help with an issue, you can say something like this after you solve their problem:

“Also, last time we spoke, you mentioned you were struggling with [pain point], and I recommended [advice/solution]. How has that been going for you since then?”