Analyzing pages with high conversion rates

[subornaakter40]

You also need to analyze pages with high conversion:

get an unload of pages from Yandex.Metrica or Google Analytics;

create a cross-section of pages at&t email list based on semantics with a high conversion rate;

analyze pages.

Analyzing pages with low conversion rates

The bounce rate may not be related to low conversion. It is necessary to study the reasons for this situation separately:

get an unload of pages from Yandex.Metrica or Google Analytics;

create a cross-section of pages with low conversion;

analyze pages.

Researching Low Conversion Queries

You also need to study queries with low conversion:

get an export of queries from Yandex.Metrica or GoogleAnalytics;

create a cross-section of queries with low conversion;

analyze queries.

Identifying queries that are missing both in the page text and in the anchor list

The website may contain pages whose text or incoming links do not contain keywords from the promoted queries. This should be checked for all pairs of "query - document" using the URL: http://site.ru/page.html "key" (A-Parser program).

Checking the correctness of groupings in the semantic core

Each request should only occur once. Each problem should be placed on a separate page. These simple rules are rarely followed when creating and promoting a website. To understand whether the information on your resource is posted correctly, you need to:

manually study the grouping by individual sections of the semantic core;

find duplicate queries (Excel).

Identifying commercially viable positions

Customer profit is the main metric in SEO. By comparing information about page conversion, demand level, competition and profitability of a product or service, you can correctly prioritize optimization and contextual advertising.

Identifying commercially viable positions

Source: shutterstock.com

To do this you need:

get an export of page conversion data;

find out the level of competition for all queries separately;

understand how profitable the product is;

find out what the demand is for it (using Yandex.Wordstat).

Find web pages that have no outgoing links

If a page does not have outgoing links, it forms a dangling node. This disrupts the natural distribution of weight between pages. All dangling nodes must either be removed or converted into regular pages. The SiteReport service will help with this, where you can view a list of all pages that do not have outgoing links.

Analysis of web page nesting levels

It is very important to distribute web pages by nesting levels when managing static weight. It is necessary to examine:

how web pages are distributed across nesting levels;

Are there pages on the site that are more than 3 and 5 levels deep, and how were they formed?

What are the limits of nesting levels?

Analysis of the distribution of requests by the structure of the website

Aligning sales priorities with customer acquisition priorities is critical in SEO.