Structure of an optimal landing page

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Offer

The most important part. Its quality determines whether the landing page will justify its name and whether it will be able to “capture” a potential client. An offer is often called a title, which should contain a unique selling proposition — USP (briefly but succinctly) to spark the visitor’s interest. And this is possible by influencing the client’s pain points: you need to know what worries him and offer a solution to the problem, supplementing it with an always-in-demand discount or a pleasant and useful bonus.

Sometimes the offer is not enough - then ameriplan email leads you can continue it with a subtitle, which indicates the benefits of cooperation with you: warranty service, fast execution, and others.

Basic product information

Presenting the product in a personalized way: photos, videos, specifications and user manuals are the most important points.

Why should a client choose you?

Everything is familiar here: you need to convince the user to become your client by listing the benefits of cooperation (product as a solution to the problem, guarantees). It is important to talk about your activities with an emphasis on the client: not "we offer", but "you receive", not "we sell", but "you acquire".

Social proof

In other words, reviews from customers who have already used your offer. Let regular customers tell you about their experience of working with your company and evaluate the product offered. Remember that reviews with portraits of the authors increase the credibility of their words. Also, social proof includes diplomas and certificates received as a result of competitions or issued by special commissions that assessed the quality of the activity and product. Scans of these documents must be attached.

Structure of an optimal landing page

Rates

Having familiarized themselves with the advantages of the product, the user inevitably asks a question about the price, the answer to which should already be waiting for them in the next block. The price list should be compiled from the minimum in ascending order, with an indication of discounts. If there are tariffs "standard", "premium" and others, it is necessary to provide data on each of them.

Mechanism of operation

The user has understood their problem and realized the need to purchase the solution you offer. But what will it look like? How long will the delivery take (if we are talking about a product)? How often will the selections come (if they are required to subscribe)? Therefore, this block is dedicated to describing the mechanism that triggers the client's action. It is good if it is presented visually - through infographics, pictures, steps with arrows.