Set Clear Marketing Objectives

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As part of your strategy, consider these two approaches for customer retention:

First, build deeper relationships. Customers have trusted you enough to give you a chance, so make it worthwhile. What brought them to you? What support do they need? How else can your product, features, and future updates help them?

You can use your CRM to keep track of all interactions, customer service conversations, and other notes to give your customers what they need. This CRM information can then guide your marketing, sales, and customer support teams to create a delightful customer experience together.

And second, make it easy to be your brand ambassador. Happy customers are the best foundation for referral marketing. Build a referral program that rewards customers who send new leads your way—word of mouth is a powerful growth engine.

(Pssst: check out the seven best CRMs for marketers.)

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Doing marketing without marketing goals is like driving a car czech republic telegram data with no destination while hoping you’ll end up at a beautiful place you vaguely pictured in your mind.

Skip the aimless drive with the help of SMART goals, which stands for Specific, Measurable, Achievable, Realistic, and Time-Bound. It works when setting sales goals, and it works equally well when defining your marketing objectives.

A quick refresher on what each part of the acronym means in practice:

Specific: Focus on well-defined goals (like landing page traffic) vs. generic or vague (like brand awareness)
Measurable: Make sure there’s a way to measure your progress towards the goal
Achievable: Your goal can be a stretch, but it has to be realistic (if you generated 50,000 website visits last month, aiming for 300,000 the next month doesn’t make sense)
Relevant: The goal should be a building block towards the overall goals of the business
Time-Bound: Define a time frame and an end date for the goal
Here are a few examples of SMART marketing objectives you can lean on for inspiration: