At $5.00, we're doing a "smart bidding"; because you only have to bid a penny more than your competitors bid, and we don't think most marketers are savvy enough to set bids in uneven increments. Times have changed. Today, “Smart Bidding” with a capital letter apparently means something entirely different. We're talking about advanced machine learning algorithms that have been developed and refined over years by the brightest minds in search engines, taking into account more data points than most of us can actually comprehend. However, many paid search and social practitioners are reluctant to take this powerful tool out of their toolbox and take full advantage of it.
Why is this? Below, we’ll dive into three of the most common instagram database objections we hear to Smart Bidding… and eight reasons why they’re just bad excuses. "Honestly, I'm just not comfortable handing over control to a machine." I get it. I said it. But the fact is that intelligent bidding algorithms are smarter than us humans and can do much more than us. query pushed through the engine. While you may think you have a good idea of how to effectively balance bid adjustments for time of day, day of week, device, and location, you're unlikely to do this for every query.
They run in real time on every
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