Document Your Lead Distribution Process

[rifat28dddd]

“From the leads assigned to each rep, how many meetings do they book? From there, how many opportunities are created? If the salesperson can’t get a meeting with half of their assigned leads, you need to look at their performance. But to be fair, you must also look at lead quality.”

When you consistently (and transparently) track the performance of each individual on your sales team, it’ll help you see where your lead distribution strategy may need adjustment.

Ready to maximize your lead potential? Don't miss our comprehensive MQL vs. SQL guide.

Lead Distribution Best Practices for B2B Sales Leaders
Now that you’ve set up your lead distribution taiwan telegram data process, how can you keep it running smoothly and use it to motivate your sales team?

The key to improvement is documentation. It’s far too easy to iterate on the process over time and reach a point where you can no longer explain exactly how leads are distributed to your team.

So, start by documenting each step of your new lead distribution process. This will allow you to scrutinize the process alongside your team and continually look for ways to improve it without losing control over it.

“If you have your process documented and transparent, and you have great salespeople,” says Nick, “they’re going to tell you when something is unfair and needs to be tweaked.”