40) Maciej Tesławski, “The Practice of Branding”

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A large work devoted to one thing – planning and executing actions aimed at increasing conversion. For people running or planning to run an online store, this is an ideal position.

37) Natalia Hatalska, “Particles of Attraction”

A perfectly prepared album that tells about non-standard advertising campaigns. Natalia not only presents them, but also presents her own vision of what a well-prepared ambient campaign must consist of.

38) Phillip Kotler, “Marketing”

A book from the series of those that you need to have on your shelf when your industry colleagues come to visit. If you need anything, I can lend it to you for the time being

39) Grzegorz Błażewicz, “Revolution with marketing automation”

A good introduction to the subject of what marketing automation is and what possibilities it lebanon rcs data offers. It won't give you ready-made strategies, but it will allow you to orient yourself in the subject. Only that and as much as that.


The author discusses the 22 principles of Ries and Trout and applies them, along with numerous commentators, to the realities of the Polish market. There is a lot of talk here, but it is talk that is interesting to receive.

41) Łukasz Kruszewski, "Real estate marketing. Home branding"

There are few books devoted to specific industries, which is why Łukasz's book is even more noteworthy.

42) Adelle Ravel, “Buyer personas”

Who is your customer? How to define them and, most importantly, how to reach them? You will learn in this book.