Site navigation

[subornaakter40]

Since promo projects have a simple structure, you can try original navigation solutions, for example, horizontal scrolling. New methods can be tested in action on such resources, because the goal of promo pages is to interest the visitor and cause a reaction. Non-standard navigation will help with this. Just remember about a user-friendly interface and exclude unnecessary elements.

But navigation is not a place for adventurous experiments. If you doubt the end result, you should stick to generally accepted approaches. Although designers often resort to a creative approach on promo pages, you need to remember the main goal - to tell about the product and arouse interest from users.

Interactive elements

Similar to navigation, placing interactive us companies board of directors email list components on a website will help establish a connection with the client, create a trusting relationship with the company, and help to better remember information about the product. In most cases, animated and interactive solutions, together with an attractive visual design, are well received by visitors.

The main thing here is to know when to stop, remember about usability and the combination of elements with the theme of the web resource. For example, the presence of animation should not distract a person from reading information, viewing images and videos.

Infographics

Using infographics is a good way to clearly demonstrate a product or service. Diagrams, pictures, interactive elements will help people to absorb information and will be a great addition to the overall style of the promo site.

Infographics on the promo site

Rules for creating quality infographics:

Eliminate all unnecessary things. If possible, do not include additional elements in it;

Add descriptive text to your drawings so that potential customers can easily understand the meaning of what is shown on the page;

Illustrations should be simple and understandable for everyone. This will help customers to digest the content easier. For example, an arrow "up" - growth, "zigzag" - history of changes, etc.

Simple functionality

Since the purpose of a promo site is to promote and present goods, services and events, it is better to make its functionality limited and not use complex systems for ordering goods, registering for a seminar, etc. A regular application form will be sufficient.

Creativity

When developing a web resource, you can use your imagination. Since companies need promo pages to make a good impression and encourage the user to perform a target action, various design effects can help with this.

When designing a promo site, specialists select the main and accent colors, work on fonts and their combinations. Animated transitions, interactive solutions, high-quality photographs, pictures and detailed illustrations also help to interest people.

The "air" rule and the optimal number of elements

The "air" rule states that there should be an optimally sized free space between page objects. Such gaps make it clear that there are separate elements between them. They allow you to focus on certain content, improve the quality of the design and its perception by the audience.