The crisis has particularly affected the catering and stationary retail sectors, as they had to close completely for weeks and have only been allowed to reopen partially so far. Solutions? Even if this certainly cannot replace local business, online retail offers at least the opportunity to generate some income alongside street sales. Especially in the regional area, the use of newsletters in combination with social media is a good solution to point out available offers despite the exceptional situation.
Even if it is not possible to set up an online shop quickly or you do not want to use well-known sales platforms or delivery services, you can at least inform and serve your regular customers with regular newsletters. In addition, your company will remain in people's minds and will not be forgotten during the crisis, so that your offers will be used as soon as it is possible again.
trade fairs and events
The event industry is hit the hardest by far. Whether trade fairs, congresses, sporting events, concerts or festivals - all large events are prohibited until the end of August 2020 (as of April 2020). Even beyond that, it is very uncertain whether there will be any larger events in 2020, as the already cancelled Oktoberfest shows.
At this point, compensation can only be achieved to kenya phone number data a limited extent with online measures, since the period to be bridged is not just a few weeks and everything is open beyond that. Nevertheless, you can try to hold conferences and trade fairs online, for example, and replace them with online presentations. Concerts can be broadcast as a live stream from the stars' living rooms, and there are already plans to hold sporting events without spectators and to broadcast them live.
If possible, offer your customers an alternative and build your email campaigns around a digital event. Even if this is not an alternative for some of your customers, you will still be remembered. As soon as it is foreseeable, you can inform them about real events again without losing the opt-in. You should also seek contact with customers who have already purchased tickets for canceled events. Offer solutions such as the ticket being able to be used for an event next year. Good and transparent customer communication in times of crisis will enable you to make a good fresh start once you have overcome the crisis.
And for the sectors linked to events, such as exhibition stand builders or caterers, it is also important to be creative and find alternative business. For example, exhibition stand builders, with the resources available and their corresponding experience, can equip supermarkets and other public facilities with appropriate protective measures at cash registers and counters or enter into cooperation with interior decorators and interior designers - direct sales to private customers could also be considered as a new target group. And caterers also have to rethink and, for example, switch to lunchtime business or supply supermarkets with frozen food. In any case, you should also inform people about the new range of services and try to gradually build up the newsletter distribution list in this direction.