eLetter instead of bulletin board
10 good reasons why eLetters improve internal communication
Digital options for internal communication have been used more and more in recent months. Due to the pandemic, the classic bulletin board has become obsolete. This will probably remain the case for some employees in the long term, as the need to come into the office has been reduced in many companies. We would therefore like to introduce you to the eLetter as a possible alternative to office noticeboards. Newsletters are not only an effective tool for external communication, but also for informing and retaining your own employees.
To ensure that the internal newsletter is a real success and that you can benefit from all the advantages, you need suitable software. AGNITAS EMM is a professional email marketing solution that provides you with optimal support.
Whitepaper eLetter instead of bulletin boardfor download »
These are the advantages of eLetter
The use of eLetters has many advantages - both for the company and for the employees. If used consistently and correctly, it creates a win-win situation for both sides. An email is also considered a reliable source of information and is used at all organizational levels.
1. Targeted
Individual content can be sent to specific target groups using EMM . For example, there can be special newsletters just for trainees or certain functional areas. This allows you to communicate with employees more frequently and in smaller chunks. At the same time, the content becomes more relevant when the recipient does not have to filter out the points that really concern them.
2. Location-independent
In contrast to a printed publication, the eLetter also reaches colleagues at other locations at the same time – regardless of whether they are just working from home or the office is in Mexico or Australia.
3. Individual and personal
An eLetter can be personalized and individualized using a professional email sending tool, thus attracting increased attention from the recipient. This further supports the motivational effect of a thank-you letter or a board mailing.
In addition, by encrypting the eLetter, no one can access the data from outside. This means that even confidential information or non-public information can be communicated securely.
4. Push instead of pull
In contrast to many other instruments, the eLetter is a push medium, meaning it reaches the recipient without them having to take any action. In terms of information transfer, it can thus overcome a first hurdle that the intranet, for example, often fails to overcome.
Advantages of eLetter
5. Flexible and brand-compliant
The design template (the EMM offers several templates as standard) of the eLetter can be customized with just a few clicks and is therefore always in line with the requirements of corporate design and identity. It also looks good on a smartphone or tablet - an important plus in the age of BYOD (Bring Your Own Device) and increasing mobility. In contrast to other digital platforms, such as social media, organizations are completely self-sufficient when it comes to designing the eLetter.
6. Additional benefit marketing tool
Most companies, authorities and NGOs already use newsletters as standard for marketing or service communication with various stakeholders. The basic mechanisms and IT solutions are therefore established. With different distribution lists or mailing lists, internal and external communication can be easily separated from one another.
7. Strengthens the bond
The internal newsletter contributes to motivation brazil phone number data and loyalty through regular communication and valuable content. This strengthens employee loyalty and has a positive effect on the working atmosphere. This makes employees see themselves more as members of a community.
8. Central Information Hub
The eLetter can serve as a center for internal cross-media communication. As a central information hub, it can point to topics that are covered in more detail on the intranet, for example. In an eLetter, several topics can be summarized briefly and concisely, so that employees get a quick overview of all topics and can obtain further information on them.
9. An eLetter informs in real time
This fast medium means that information about the latest topics and developments reaches employees immediately. Whether communication with employees is successful can also be measured using a variety of key figures. In the long term, those responsible can then increase effectiveness and encourage employee motivation through successful communication.
10. Promoting dialogue
Readers can respond directly to an eLetter - questions about specific topics or answers to appointment notices can be transmitted without a media break. In contrast to chat tools, internal newsletters can also be better controlled and monitored when feedback is received and do not go in the wrong direction or get completely out of hand.