A catchy headline. It is desirable that it be written according to the 4 U model – usefulness, uniqueness, specificity and urgency. For example: You will forget about scratches on your smartphone screen for two years with the help of iShield protective film.
Pictures. It is important that they are of high quality and attract attention. Experts disagree on whether the picture should be relevant to the text or whether a creative approach is allowed. Here it is necessary to try, experiment and look for the golden mean.
An advertising offer at the end of the article, which mentions promotions and special offers.
CTA – call to action. This is the final stage outlook email list in any communication chain between the seller and the visitor, which converts into a real sale.
SEO optimization. Is a mandatory component for successful promotion of the resource.
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Effective Techniques for Creating Selling Content on Social Media
What can interest and attract users on social networks? That's right, viral content. It can cause a heated discussion, which will ultimately lead to the purchase of a product or service. It is believed that creating viral content for social networks fits perfectly into a situation where you already have publications or there are no discussions, and it seems like you are talking to yourself.
Experts have identified a special type of the most common eternal memes that circulate on the networks and make your picture go viral. To attract an audience, you need to hold their attention and convince users to forward the publication to relatives and friends. This can only be achieved if the post is instructive, entertaining, emotional or expresses deep thoughts. Mentioning the product in the text is welcome.
Creating selling content on social networks
Below are some of the features of creating viral content for social media:
Catchy title. The title should be such that when scrolling the feed it catches the user's eye. It is necessary that its essence is clear and at the same time catchy, so people will want to fully develop the topic, for which they will go to your page.
Quality text. The main task of the content is to fully cover a particular issue. Moreover, it is necessary to do this without fluff, but clearly, briefly and to the point. The text should be structured, divided into meaningful paragraphs, supplemented with emoticons, lists, subheadings. The use of verbal garbage is unacceptable.
Provocation. Content should evoke emotions in the reader. This leads to a heated discussion in the comments, which increases repost rates and attracts a new audience.
Current information. The basis of the post should be current news that is interesting to the target audience.
Be closer. It is important to establish contact between you and your readers. You can tell an interesting story and show that nothing human is alien to you. Closeness to subscribers indicates that you have correctly drawn up a portrait of your target audience, which can then be used for marketing purposes.
Provide training. Any specialist can tell readers something. Everyone can find something useful for themselves, so such information has the property of quickly spreading in social networks.
Fun: Useful content can contain entertaining information that puts people in a positive mood.
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