Content Creation Tips

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The purpose of publishing materials is to expand the customer base, receive new orders and increase sales. Let's consider how to search for ideas for content and what publications should look like so that they help achieve the set goals.

Content should be enjoyable and shareable. According to research conducted by The New York Times Customer Insight Group, there are five main reasons why people create posts:

brand support;

activation of online communication;

self-realization;

dissemination of information about occupant resident lists oneself;

launching valuable and entertaining content.

Content Plan Ideas

Source: shutterstock.com

The study allows us to draw a number of conclusions and understand what publications should be like:

The materials must solve the problems of subscribers and provide them with specific benefits.

Before selling anything, you need to establish contact with the audience, create a trusting atmosphere. To do this, you should publish expert materials, post general information.

It is important to focus on the reader's interests, try to put yourself in his shoes and look at your own publications through his eyes. This will help you understand what needs to be changed and where it is best to move when formatting content.

Don't make it complicated. Even expert materials need to be presented in such a way that any reader will find them interesting and not bored to study.


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Services for finding ideas for a content plan
Let's look at the tools that will help you create a content plan. Online services provide various options, such as generating titles or searching for ideas by industry and keywords:

BuzzSumo

The service has a free version that allows you to search for publications by key queries and provides statistics on likes, reposts and audience engagement. There is a search for mentions by bloggers' pages. The search engine finds content that best matches the query - this is how it helps find popular trends.

BuzzSumo

Paid functionality allows you to analyze your publications for audience engagement. In addition, it is possible to monitor the activity of competitors and opinion leaders by entering certain key queries. The service has a user-friendly interface.

Feedly

The tool creates an RSS feed with sources grouped by topic. It is very convenient to promote a company by posting news that is relevant at the moment, with the proper integration of your own brand into it.