How to cut off traffic from branded queries

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brand phrases;
other regions;
other PS channels and services.
To do this, we form several rules in the report, according to which we configure the display of the segment. We work in the "Visits in which" tab:

Report from Yandex.Metrica on visits
1. We cut off transitions from other sources:

Visits where => Sources => Source Type => Enable => Search Engine Referrals => Apply.

How to cut off transitions from other sources
2. Visits where => Sources => Search engine => Exclude => Yandex:

Yandex.News;
Yandex.Work;
Yandex.Market;
Yandex.Real Estate.
3. Visits in which => Geography => Location => select the calculation region:

How to choose a settlement region
4. Visits in which => Sources => Last source => Search taiwan telegram data phrase => All conditions => we write brand words in asterisks, before each word we put an exclamation mark.

Logical operators for cutting off stop words:

! – negation;
*– any value.
Thus, it is necessary to exclude all possible traffic options for brand queries.

Let's consider this process using the example of the Didmarko online store . From the list of queries, you need to cut off branded ones:

We use operators:

!*didmarko* — we cut off all requests that contain "didmarko": didmarko ru, didmarko.ru, didmarko company, etc.
!*did*marco* — we cut off everything before "did", everything between "did" and "marco", and everything after "marco": did-marco, did marco internet , etc.
As a result, we obtain the dynamics of basic non-branded traffic:

Sources summary_Yandex.Metrica