Cost of website promotion

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Timeframe : traffic starts to grow 2 months after the start of work.

Price : according to the study, the average cost of a traffic promotion project in Russia starts from 75,000 rubles . However, there are no clear estimates, so there are also higher average values.

Lead promotion is also known as CPA promotion ( Cost Per Action ). This is a new pricing method that is currently actively developing in the SEO market. A lead is a user's target action, such as purchasing a product, requesting a service, calling an office, registering on a website, or any other action that can be tracked by analytics systems.

This type of promotion is recommended primarily for online stores, travel and service companies, etc. That is, for customers whose website has a specific product/service with a specific price. Note that lead-based promotion does not work well for complex products and services that require specialist advice.

Expected result : targeted requests (purchases/applications/calls) through the client’s website.

Timeframe : targeted calls and requests from potential clients may appear already in the first months of work.

Price : payment is made for leads made by visitors from search engines. Usually, this is a fixed amount for each target action. On average, the price of such promotion starts from 35,000-40,000 rubles per month.

What influences the cost of promotion
Having considered the main tariff plans on the SEO market, it is czech republic telegram data worth getting acquainted with the factors that can have a direct impact on the final cost of the campaign. Of course, each individual tariff has its own specifics. Therefore, here we will focus on the most common factors, that is, those that play a role regardless of the tariff chosen by the client:

Competition . One of the fundamental factors influencing the cost of SEO. The budget largely depends on how high the competition is for the selected keywords. In different topics, it can differ by several orders of magnitude.
Queries . The cost of website promotion directly depends on the keywords that are planned to be promoted. There are different types of queries. Most clients already know that promotion by high-frequency words is more expensive than by mid- and low-frequency ones. In this case, we will focus on geo-independent queries, the result for which is given without regional attachment of the resource, for example, "instructions for a camera". Such search phrases are valued more, since it is necessary to compete not only with sites in the region, but also throughout Russia.