For example, providing information to customers about new products using email newsletters or sending push messages to visitors to a corporate Internet resource.
Notifications in telegram
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When promoting third-party products via online mailings, creatives must be labeled.
SMS mailings also do not require labeling, since they do not fall under the scope of digital advertising.
Internet promotion within TV and radio programs
if it corresponds in form, size sri lanka email list and sequence to advertising in terrestrial, cable and satellite broadcasting.
For example, if a TV show contains commercials, they are subject to labeling in accordance with the rules for TV advertising. When the program is later broadcast on the Internet, labeling of such creatives is no longer required.
In the case of advertising being shown as part of a live broadcast of television content on the Internet, marking must be carried out.
In this case, we can talk about a list of links in search results, bulletin boards (provided that they are not promoted for advertising purposes), official web resources of enterprises and informational and analytical articles.
Responsibility for publishing advertisements without marking
According to the new legislation, mandatory registration and marking of any advertising with unique tokens is required. All data on contextual, targeted and media advertising is transferred through ORD, including not only text ads, but also video, banner and native advertising on bloggers' platforms.
At the moment, email newsletters, live webcasts and push notifications are not subject to mandatory labeling. This is because such forms of advertising cannot be identified.
During the transition period (until early spring 2023), the state did not impose penalties on those who decided to place advertisements in circumvention of mandatory registration with the ORD.
Advertising as a type of marketing communication
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From March of this year, such advertisers will be punished with fines in accordance with the provisions of Article 14.3 of the Administrative Code:
for individuals: from 2000 to 2500 rubles;
for responsible persons: 4000 – 20,000 rubles;
for enterprises (including individual entrepreneurs): RUB 100,000 – 500,000
Fines may be applied not only for the lack of information about advertising, but also in the event of a delay in transferring data to the ORD or providing incorrect information. For example, if the operator determines that the advertiser has submitted an incorrect report (with more than 5% of false information), it will have to notify Roskomnadzor of this fact. The latter, in turn, has the right to fine an individual or legal entity in the amount within the limits specified above.
In 2023, the Federal Tax Service gained access to the Unified Register of Internet Advertising. This register will be used for fiscal control in accordance with the Federal Law on Advertising (No. 38-FZ) under Article 18.1. To prevent fines from tax bailiffs, it is important to comply with all prescribed provisions now and register creatives in accordance with the new requirements.