In Poland, a video to welcome a new client – especially a creative one – is still a rarity, so any campaign of this type can count on the interest of the industry media.
A company that welcomes clients in video form is the OX Media agency. So far, it has prepared two such films.
In the first one, dedicated to SMS Audio, the agency shows what the creative work on the brief looked like.
Another production announces cooperation with Oknoplast (creation of a website) and is in turn an interesting attempt to tie in with the premiere of the seventh episode of Star Wars.
OS3 Media also welcomed CCC among its customers with a short video – a record america rcs data of a visit to one of the chain’s stores .
Another example of this type of creative video is Brand24, a leading internet monitoring tool.
In 2013, to welcome IKEA among their customers – the 300th in total – they prepared a film in which Michał Sadowski and Karol Wnukiewicz make many a person's dream come true: they live in one of IKEA's stores.
The film recorded around 200 thousand views (counting Polish and English versions) and gathered a lot of positive opinions, appearing as a case study on many industry portals and not only. Following the momentum, Brand24 decided to create a similar video twice more (for the History channel and the H&M chain), but these productions did not achieve the same spectacular success.
Another advertising agency, Super Fi, produced the following video to welcome Knoppers:
As you can see, video projects to welcome a new customer can be counted on the fingers of one hand. Usually, companies limit themselves to a press release, possibly enriched with, for example, an infographic (as Quarticon did with Tchibo.pl.)
All that remains is to wait for subsequent productions and count on the creativity of their creators.
Video to welcome a customer in Poland
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