It is important to understand that black PR is not a death sentence for your business. You can successfully fight it to protect your reputation. Representatives of black PR try to use complex methods of reducing the rating, which include both fake reviews and outright slander and compromising evidence in the media. In order to prevent a scandal at the stage of its inception, it is necessary to constantly monitor the media and online space.
Working with reviews on the Internet has also proven itself well. Here you need to try to track fake posts and delete them in time or cover them with positive ones. It is strongly not recommended to get personal; calmness, endurance and professionalism combined with facts will only add pluses to your image. Most users on the Internet can recognize where the lie is and where the truth is, but if they encounter a rude response from a company representative, this may discourage further cooperation.
When working with articles south korea email list and reviews, you should not use the services of the exchange, as most often there will be materials of not very high quality, which can negatively affect the company's image. If your business has been attacked by black PR, then the best way out would be to contact a professional reputation agency. They have all the necessary tools, skills and experience that will help correct the situation.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently asked questions about black PR
Experts recommend that you constantly work on improving your company's reputation and image. The better your reputation, the harder it will be for your competitors to denigrate you.
Can black PR be appropriate?
It is impossible to give a clear answer to this question, since specific people are responsible for each business, and each of them thinks in their own way. So, some like to take risks and get everything, while others quietly, peacefully, "without unnecessary noise and dust" go to their goal. Statistics show that there are many examples of success for both.
How to respond to an information attack from competitors?
First of all, you need to stay calm and not do anything rash that can only worsen the situation. You need to carefully work out a strategy for your future behavior, prepare facts that refute the lie. It is recommended to review your personnel policy, since harm can be caused by former dissatisfied employees who harbor a grudge against something. Experts recommend working ahead of the situation by daily monitoring the media and the Internet for negative reviews or simple mentions of the brand.
Is it possible to restore reputation?
If, despite all efforts to counteract the emergence of a negative situation, the company still suffered image losses, then a team of professionals can gradually win back all the lost positions. Everything will depend on how far the matter has gone. Correct positioning and constant work on the image will help to mitigate the consequences of a black PR attack.