Let's give some examples:

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surveys and interviews with target audiences;

analysis of advertising traffic, obtaining a portrait of the priority audience cluster for analysis, formation of a legend;

following the user's journey, identifying the problems the user encounters on the way to conversion;

Proposing solutions based on references/competitors with a final forecast of the impact on metrics;

formulation of hypotheses and their prioritization.

Target audience
How CJM Development Increased Sales by 11%. A Non-Mythical Case from Ingate Performance - Image 5
The key target audience of the brand is owners of used flying carpets, speed walkers and winged sandals who are well versed in them, order components themselves and repair faults. These are mainly men aged 25-45 from all over Russia. These are also winged masters-intermediaries who earn money by repairing and reselling components.

For each entry point, we described our portrait taiwan telegram data of the target audience: who it is, from which channel they enter, is this a new user or an old one. Using statistics, we calculated the most popular products and supplemented the legend. The legend is formed from how the user behaves on the site and where they click.


How CJM Development Increased Sales by 11%. A Non-Mythical Case from Ingate Performance - Image 6

How CJM Development Increased Sales by 11%. A Non-Mythical Case from Ingate Performance - Image 7

Tools and implementation
1. Custdev with user screen recording. We interviewed 12 respondents. For the Custdev, we looked for respondents who matched the portrait of our target audience. Among them were both old and new users. Then we gave them an entry point to the site, from which they had to start the research: choose something specifically for their speed walkers and winged sandals and try to place an order. We did not direct the user, he himself walked through the site and commented on his steps. We recorded all the interviews on video and additionally made shorthand for the client, highlighting the pros and cons from the respondents' words at each step.