What is the definition of a lead?

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What is a lead? We explain the definition, the difference between a lead and a potential customer, and how to approach them!
2023-07-04(Updated: 2024-12-28 )
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Leads are extremely important in marketing and sales activities. They are people who are already interested in your company's products and services, and with the right approach and nurturing techniques, you can turn them into future customers.

In this column, we will explain the definition hotel email list of a potential customer and the best way to approach them.



Table of Contents [Hide]

1.1. The big difference between leads and potential customers
1.2. It is important to acquire and nurture both prospects and potential customers
2. Six ways to approach potential customers
2.1. SEO measures
2.2. Web Advertising
2.3. Use of SNS
2.4. Sending direct mail
2.5. Holding seminars
2.6. Word of Mouth Marketing
3. Two ways to develop prospects into loyal customers
3.1. Utilizing email marketing
3.2. Content marketing operations
4. Four points to keep in mind when approaching and nurturing potential customers
4.1. Clarifying the target
4.2. Providing value
4.3. Ongoing communication and follow-up
4.4. Analysis of results and improvement
5. Approach potential customers and turn them into loyal customers. Why not send out email newsletters with Arara Messages?
6. Summary
What is the definition of a lead?


A potential customer is a person or company who is interested in a product or service and has the potential to become a customer in the future. Finding potential customers and nurturing them with the optimal approach can lead to business growth and customer acquisition.

The characteristics of a potential customer include:

Interested in products and services
They have an interest in a particular product or service, and your marketing and sales efforts can pique that interest.

Potential customers who have needs or issues
have the desire to "solve a certain problem" or "fulfill a certain need." If you can provide value or a solution that will help resolve their needs or issues, you can call them potential customers.

Potential buyers
may have the intention to "purchase" products or services in the future. If the time for purchase is specifically decided, they are "more likely to become customers."

Potential customers who are likely to respond to marketing activities
are more likely to respond to an approach or information provided by a company, and will take action such as signing up for an email newsletter or visiting the website.
In the case of B2B, potential customers could be people who make inquiries or request information from your company's website, who sign up for your email newsletter, who visit your company's booth at an exhibition, or who exchange business cards with you.