Awareness Phase: Attention, Interest and Needs

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If you produce useful content for each stage of the buyer's journey, you increase the chances that the right person will get the right information at the right time. The key to success is knowing which stages there are and what people are looking for in these stages.

This blog post shows you which content strategy you need in each phase of the buyer's journey so that your visitors ultimately become paying customers. In addition, we give a tip for each phase that has proven itself in practice.

This is the first phase of the buyer's journey - you develop an interest in something, express a problem or have a desire. So you start looking for information, on Google or other sources, to find out: What options are there for me?

The first task of a company is therefore cambodia whatsapp data to make the customer aware of their need or problem. Only then can you generate attention for the company and the product. In this phase, you should not come on too often to potential customers and bombard them with advertising. Instead, offer them high-quality and well-prepared information on the respective topics, taking their pain points into account. As the well-known marketing expert David Meerman Scott once said: "Nobody cares about your products and services (except you), everybody just cares about their own problems!"

Our tip: Make sure that all the necessary information is available on your website, blog, FAQ and other platforms. This also includes active monitoring and analysis of the content, such as:

What content was viewed?
On which pages do customers spend the most time?
What is the bounce rate and where do customers drop out?
All of this is information that helps you find out what content the customer is looking for and how long they spend on it. Based on this, you can create more content that is essential for potential customers and helps to build trust. Because the better the content, the more likely the customer is to use the content - and recommend it to others.

A few questions can help you better understand the thought processes that potential customers go through in the awareness phase:

What problems or goals do your potential customers have?
How do they get the information they need about their goals or problems?
What are the consequences for potential customers if they do not act?
Are there any misconceptions about how to solve existing problems or achieve the desired
goals can be achieved?
What factors make these problems or goals a top priority for potential customers?