How to Generate Leads with Email Marketing: 11 Ways

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Author:

Michael Wicker

published

July 2, 2024

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Whether you’re a content strategist, a graphic commercial property owners database designer, an email marketer, or a combination of all three, there’s one common thread: lead generation. It’s the lifeblood of any business.

While connecting with your ideal customer may seem overwhelming, email marketing offers a proven and powerful solution. In fact, the email marketing industry is booming, with revenue projected to grow from $8.3 billion in 2023 to $18.9 billion by 2028. Few other channels can match its average return on investment (ROI).

In this blog post, we'll look at how to generate leads with email marketing . We'll share actionable email lead generation tips that will help you turn website visitors into loyal customers. Get ready to learn how to create compelling email campaigns that nurture leads and increase conversions.

Why is lead generation important for business?
Simply put, lead generation is the most organic way to keep an open line of communication with potential customers. Once you have collected their contact information, usually their name and email address, you are ready to stay in touch over the long term without requiring an immediate direct sale.

HubSpot's State of Marketing report states that 50% of marketers consider lead generation to be the top priority in their marketing campaigns. The same report also mentions that 34% of marketers have identified lead generation as their top priority for the next 12 months.

But why is lead generation so important?

Well, for starters, it is more targeted and cost-effective than broad marketing strategies such as TV ads and general online pop-ups. It allows you to focus on potential customers who are interested in your offerings.

Additionally, generating leads from email marketing or other means keeps a constant flow of potential customers, which increases your sales funnel. Since lead generation works for both B2B and B2C models, you can tailor it to your industry or business.

Lead generation strategies like social media marketing, email marketing, and content marketing allow businesses to reach and engage their target audience at scale. These methods not only generate leads, but also nurture relationships by moving potential customers more effectively through the sales funnel.

Industry trends show that 43% of marketers agree that social media provides the highest ROI, followed by email (33%) and website and blog SEO (32%).