Other roles in the buying center

[shishir.seoexpert1]

influencer
People who intervene in the procurement process, for example by setting standards or regulations, such as minimum requirements for a new machine. Influencers do not necessarily have to be part of the company, but can also be consultants from outside.

user
These are people in the company who are directly affected gambling data france by the innovation and who will later work with the product or service to be purchased. They usually have the most experience and knowledge. The users are ultimately responsible for the appropriate use of the product or service.

buyer
Employees in the purchasing department who deal with the procurement process. When procurement risks are low (e.g. ordering new pens), they often make the procurement decision alone. Within the buying center, their tasks include selecting suppliers, negotiating discounts and drawing up purchase contracts.