CSR AND COMMUNITY RELATIONS

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AGREEMENTS.
Co -marketing or partnership , very fashionable today, is an agreement between two or more complementary brands to work together, duplicating their marketing efforts with the aim of increasing sales and enhancing their image.

Nowadays, many businesses and SMEs have chosen to partner with online coupon companies to offer their products at a lower cost but on a mass scale. This can be a great way to access a new audience that you might not have been able to reach otherwise.

In Digital Marketing, it is very common to be able to create strategic alliances that allow both companies to enhance their capacity, value and positioning.


Corporate Social Responsibility is about the medical practice email list active and voluntary contribution to social, economic and environmental improvement. Even if you are an SME, it always helps to care about the well-being of the community in which you carry out your activity. It is a way of transmitting a positive image of who you are and what you do and positioning yourself in the best possible way.

What are the best actions to boost your SME with digital marketing?
When planning a Digital Marketing Action, keep in mind the following tactics and tools that you can use:

Website.
Your website is your company's business card on the Internet. It is very important that it contains relevant and up-to-date information, that it offers a subscription form to receive more information and that it allows you to gain a database.

Don't forget that it should be responsive , meaning that it can adapt to any type of screen, whether it's a tablet, laptop or mobile phone. It's also important to know who your site's visitors are and what they do on it in order to monitor their statistics. You can do this with tools like Google Analytics.

Blog.
Having a blog is extremely important. It is the ideal medium to offer interesting content to your users and position your company as a reference in a certain sector. Furthermore, if you integrate it with social media actions you can increase the impact and reach of your content.

Consider keywords and link building to improve the visibility of your website and blog in the organic results of different search engines.

Basically, to boost your SME with Digital Marketing you must be very careful step by step, especially when creating and publishing content. Use tools such as a CRM that allow you to organize yourself well and not leave any detail behind.

Blogging is a great way to attract new visitors and make yourself known, without being an intruder on the user's screen. On the contrary, with the use of SEO and with pieces of content that clearly respond to the needs of your audience, you will be able to boost and grow your company organically.

Email Marketing + Landing Pages.
Various studies position email as the most effective communication channel that is fully measurable and generates optimal results in online marketing actions.

With Email Marketing you can communicate directly and quickly with your customers, saving time and costs. You can also segment your target audience according to various criteria and personalize your mailings to increase the effectiveness of your actions.

Landing Pages can also encourage the growth of your database by allowing your users to fill out a form in exchange for valuable content.

Of course, the reason for publishing a Landing Page is because although you will be offering a unique and original piece, you are also looking for something in return and that something is data such as name, email, and some more specific information that you want to have.

To develop your campaigns, it is worth promoting strategies to attract new leads and then convert them into customers. Truly, it is one of the fundamental reasons to boost your SME with Digital Marketing.

And that's not all! If you decide to integrate Social Media into your campaigns, you can boost the reach of your message and generate more traffic to your website and blog. You can even integrate your Email Marketing actions with Landing Pages from Lander and turn them into an effective extension of your campaigns. You can also use Mailchimp for this.

With this duo you will increase your database for your business and your sales, since the possibility of subscribing, purchasing or downloading your content is just a click away.

Social networks.
If you decide to be on Social Media, you must be willing to share, listen and generate conversation that serves both parties. They are a great means of communication and loyalty that helps increase branding, improve relationships and generate external links that lead to your site or blog.

There are various networks and each one has a different format, so you have countless ways to reach your audience and communicate what you do through text, images, videos and more.