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Rowley said one of the mistakes made was failing to adapt to economic changes affecting its customer base. Value retailers have been hit hard by rising inflation, he said. First, it significantly increases the price of purchasing the product. Secondly, this results in their main customers buying most of their basic necessities as their discretionary income is eaten away by inflation.

This reduces sales of high-margin products. Furniture afghanistan consumer email list products face this problem even more. Regarding e-commerce, Rowley said he believes it's a tough space for value retailers for two reasons. First, they buy most of their products from factories and other retailers, making it difficult to offer a consistent product online. Second, many value customers are cash customers. They buy products when they cash their income checks.

But offering core products and specials online can help increase store traffic. In an interview with , Lecturer in Management, School of Retail Management, City University of Toronto, said that we face a critical moment when we must reimagine our approach to customer engagement and experience in order to remain competitive. The Way Forward Innovation and Consumer Engagement To enhance customer experience, we should focus on creating value-driven, personalized shopping journeys in-store and online.