Snapchat gives us a beautiful example of product innovation, let's try to briefly reason:

[sumaiyakhatun26]

Spectacles are launching this fall. They are the first hardware product from Snap , the parent company of the app for disposable messages, which teenagers like a lot. They are not real "smart" and "handyman" glasses like Google Glass, but trendy accessories with an attractive design. The technological plus lies in the fact that they allow you to record and share videos.

Apparently on the yellow ghost's app platform. The product is arousing a lot of curiosity in the United States, given the way it is sold: Spectacles are particularly flashy vending machines - called bots, which pop up unexpectedly, and can be bought 'at the right time' in cities. The only fixed store is in New York.


We will see that product innovation will go to satisfy new areas by creating value innovation . switzerland rcs data Clearly the product is designed to satisfy a need directly, by expressing a smart idea in both concept and execution. The distribution was designed to reach the end user directly, online or with vending machines, cutting out the traditional distribution / influencer chain: namely stores. If the market responds positively, the functional appeal will make the technical sunglasses more affordable than the traditional ones. But consider that the emotional appeal will increase by publishing the result directly on the snapshot.

We will see that Spectacles will be the gateway to a new blue ocean , that is, if product innovation is value innovation .