Reasons to Hire a Content Marketing Agency

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1. Formality in customer service
Although neither a Content Marketing agency nor a freelance Copywriter are available 24/7, with an agency you know what hours they work and when they are available. Unlike a freelancer who can be a Russian roulette, sometimes they can be sitting at the PC, sometimes they can't.

Ok, we know that agencies do not work on weekends or at night, but if there is a good agency-client relationship, they will surely be able to resolve any questions or inconveniences you fast food email list may have outside of working hours.

Let's say you have a great idea and you need to meet to implement it as soon as possible.

What is faster? Waiting for the freelancer to meet with you or using an agency structure where they have a fixed schedule available where you can communicate with them and discuss everything related to your idea.

One of the main problems that a single person faces is that they can get sick, go on vacation, or get trapped because they don't know how to manage their time. However, with a marketing agency, there will always be someone who can help you.

2. Talents gathered in one place
Agencies have the benefit of ensuring that you will have highly trained professionals with the best experience in the sector, sitting at a table thinking about your project.

This is a great benefit because it means having a multidisciplinary group that will bring you better results than those that a single person can provide.

“Having a multidisciplinary group will bring you better results than working with just one person.”

Likewise, an agency is working on ideas on a daily basis, so the content strategy for your project can always be presented in a novel, creative way and from different perspectives constantly.

Which is difficult with a freelancer, as they, in most cases, are not working on a single project at a time, so concentrating on renewing ideas and identifying errors is more difficult.

You should also forget that you can hire a single professional to fulfill many roles because he who tries to do too much does little.

3. Rapid execution of strategies
By having a team of professionals working on your project, a campaign can be channeled more quickly and effectively. On the other hand, having only one person, for logical reasons, will require more time to create the campaign, execute it and measure it.

Experience “A thorn of experience is worth more than a forest of warnings” – James Russell Lowell

Content Marketing is something relatively new, but having professionals with extensive experience in the field, who have worked for major brands with different objectives and buyer personas, gives it a special plus.

This will allow you to have a more solid content strategy and a broader study of your target audience.

With a freelance writer, it is difficult to find someone with enough years of experience in Content Marketing to have a 360° view of your project and put it together effectively, just like the Content Marketing agency.

It's true that there are thousands of case studies that you can find on the web, but let's be honest, it's not the same as having someone tell you about it as having experienced it and having had the opportunity to make mistakes and learn from them.

4. The investment
Formulating, executing and analyzing an Inbound Marketing strategy can become a tedious process if it's just you and the freelance writer, so the need always arises to hire other professionals to complete the team.

Which makes it more expensive and more difficult to get everyone aligned and available at the same time.

On the other hand, when you hire a marketing agency , you hire a team of professionals for a fixed monthly cost, which allows you to organize yourself financially in a more efficient way.

Plus, you won't have to worry about making payments to multiple professionals; you'll only make the payment to the agency and its staff will take care of everything.

5. Resources and tools at your fingertips
A Content Marketing agency is much more likely to have access to all the tools you need to be able to position yourself much faster.

In addition, they have the resources to structure a strategy tailored to your needs and your budget.

Whereas with a freelance writer, you have to provide the tools yourself. So with an agency, setting short, medium and long-term goals that are profitable for your business is easier and faster.

6. Analysis is faster and more effective
In previous points we have mentioned on several occasions the importance of analysis in the development of a Content Marketing strategy.

Why is it so important? Without constant evaluation, errors cannot be detected in time and things cannot be put back on track.

As we know, results cannot be seen overnight, but if you have a team working on it daily, you can achieve it in less time.

“If the strategy is not constantly evaluated, errors cannot be detected in time.”

This is another reason why choosing a Content Marketing agency is an excellent option, as they have the human talent and the tools to do a daily analysis of what is happening with your project and how to improve it.

On the other hand, getting a freelance writer to focus 100% on your project and do a daily review of its progress is difficult, unless you require a weekly report on the project's progress.

Obviously, you should also request this from the agency, but it will probably already be included in the initial budget.