Creating newsletters is a great way to engage with your audience and keep them informed about your business – they are personal, targeted and consistent.
create newsletters
You don’t have to be a big brand to take advantage of this tool. Small businesses, like the majority of those here in the Azores, can and should use email marketing to communicate with their audience. The potential is huge and the investment is very low.
However, to harness its true potential, you need to understand the “psychology” behind it. Getting people to notice your email, open your newsletter, click on the content and click reply is a lot to be said for it!
Here are 7 tips and strategies you should use when creating newsletters:
1. GIVE A STRONG REASON TO SUBSCRIBE TO YOUR NEWSLETTER
The first step before creating successful linkedin data newsletters is, of course, to build an email list of subscribers. The best way to do this is to give people a good reason to subscribe.
How can we do this? By offering value. You need to provide a strong incentive for people to sign up for your newsletter. “Subscribe to our newsletter for news, tips and suggestions” is not a good incentive. Unless the person is really interested in learning about a particular business area, this will not engage most people.
You need to offer a bigger incentive. “Subscribe to our newsletter and get 25% off any of our services” in this example, people can clearly see the value.
In addition to monetary discounts, think of other ways your company can provide value to subscribers. You could offer free webinars or e-book downloads to anyone who signs up for your newsletter.
newsletters template
2. CHOOSE A GOAL AND STICK TO IT
What do you want your newsletter to achieve?
This should be the first question you ask yourself before you start writing. Here are some of the most common goals: increasing sales, promoting a service or product, driving people to a website or landing page, and increasing your presence on social media.
It’s also important to know who your readers are so you know who you’re writing for. Know what interests your audience, what industries they work in, and what topics are important to them so you can write relevant content.
3. CONTENT SHOULD BE 90% EDUCATIONAL AND 10% PROMOTIONAL
The truth is that your subscribers, almost 100% of the time, don’t want to hear about the products or services you have to sell. As much as they like your brand, no one likes to be constantly receiving sales emails.
Whenever you create newsletters, keep in mind that you must offer valuable content, such as short tips, tutorials, curiosities, clarify recurring doubts, there are many possibilities.
4. IT MUST BE SIMPLE, DIRECT AND EYE-CATCHING
We are always very busy and we spend less and less time reading emails. For many, checking their email inbox is part of their morning routine. However, the morning is that time of day when we are always in a rush, so reading is rushed.
So, since your audience will spend very little time reading an email, you need to understand the purpose of your newsletter as soon as they open it – keep the content simple and to the point. Coming up with a creative and catchy subject line is a great way to capture your audience’s attention immediately.
newsletters
5. OFFER UNIQUE CONTENT
Are your newsletters just a summary of what you publish on social media, your blog or your website? If so, don’t do that! Those who subscribe to your newsletter should receive unique and exclusive content that is not shared on any other media outlet.
Your audience should clearly understand the benefit of being part of your email list: receiving UNIQUE content. Of course, from time to time, you can and should share the latest blog posts and website news.
6. MUST BE CONSISTENT
It is essential to be consistent in sending your newsletters, that is, define how often you will send them (weekly, every 2 weeks, monthly) and on which specific days you will send them. This way, your content will be expected by those who receive it.
However, be careful not to overdo it, either too much or too little, as it can be harmful. Creating newsletters and sending them out daily can be tiring for those who receive them. For those brands that go too long without sending them out, the risk is that they will be forgotten.