Client Profiles: You can create one unique canvas for each client profile. Let's say you supply equipment to a healthcare facility. You can create a client profile for administrators, doctors, nurses, and so on.
Easy to collaborate: Canvas is used in a collaborative workshop where representatives from all functions, such as support, sales, and marketing, are present. In this workshop, everyone must agree on what the customer profile should look like.
Visualization: I like that this diagram allows us to clearly visualize the work the client wants done, the benefits they want to achieve, and the pain they are experiencing.
Product-Market Fit: It allows you to adjust your panama mobile database value proposition based on research and insights so you can work to improve your product-market fit.
The value proposition canvas consists of two parts – a customer profile and your offering. The customer profile depicts the customer’s jobs (tasks), the benefits they seek, and their pain points. Your offering depicts the products and services you offer the customer and how you offer to alleviate their pain and create value.
This tool is inspired by theories created by Clayton M. Christensen, an HBS professor and disruptive innovation expert who is one of the most influential business theorists in the world. Below you can read his explanation of the JTBD methodology.
Clayton's article, "Know Your Customers' JTBDs" provides additional information to help you better understand this concept and get you closer to finding the job that needs to be done for your customers.
When these two parts are in sync
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babyrazia113
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