When to create a microsite

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To better reach the B2B audience, we helped this client develop a microsite focused on the benefits of the solution for teams. We created content aimed at helping this audience, and at demonstrating the solution’s value.

Ultimately, the microsite helped target the B2B audience more effectively. The site is now ranking in the top 10 for dozens of keywords with B2B-specific intent — a feat that would have been almost impossible without the microsite.

Here are a few simple guidelines to help determine whether your audience/message would be best served with a microsite or simply a page on your main site.

You’re launching a new product or campaign. If your luxembourg telegram data latest launch has its own messaging, branding, goals or unique audience, it could benefit from a microsite.
You’re targeting a new audience. As with the B2C/B2B example, a new audience for your brand could use a clean-slate introduction.
You’re testing a new idea or product. Microsites are a good way to soft launch a new service without cluttering the main site.
You’re telling a new brand story. As with Nike’s sustainability site, microsites help tell brand stories beyond the products and services you offer.
You want to optimize for a subset of keywords. If you have your eye on a juicy collection of long-tail keywords, a microsite can help you rank for them.
You have a complex navigation structure on your main site. Convoluted navigation is a bad user experience that can hurt your ranking potential. Microsites are an effective way to get organized.
Developing a microsite SEO strategy
The process for developing a microsite is similar to strategically creating content for your main site, with a few key differences. Follow these steps:

Determine your objectives. Set specific goals for the microsite to accomplish.
Analyze your audience. Make sure it’s unique enough to warrant a microsite, and explore content and keywords related to this particular audience.