What is the difference between a company's values ​​and its mission?

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subornaakter40
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What is the difference between a company's values ​​and its mission?

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A mission is the main purpose of any enterprise. It is usually ambitious, goes beyond the company, and is related to its impact on the market, society, or the world.

Thus, the mission of Apple was formulated by Steve Jobs in 1980 and sounded as follows: "To contribute to the development of the world by creating tools for the mind that will advance humanity." The mission of the well-known SpaceX is the desire to ensure that people have the opportunity to live on other planets.

Core values ​​are the principles that buy weight loss leads companies use to achieve their mission. Two organizations may have the same goal, for example, to protect users around the world from cyber threats of varying magnitude.

What is the difference between a company's values ​​and its mission?

Source: shutterstock.com

But one company will consider strength and ambition as values, and another - team spirit and support for talent. Then the first company will be engaged in the absorption of promising but small startups developing software. And the second will be engaged in the search for talented programmers and attracting them to the team.

The mission defines what the company should achieve in the long term, and the values ​​are the principles on the basis of which each employee of the company works every day.

An effective manager must be able to structure daily routine work in such a way that it corresponds to the company's goals.

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Successful examples of Russian companies' values
Let's look at the core values ​​of successful companies.

Gazprom is purposeful, innovative, cooperative, safe, efficient and responsible.

Alfa-Bank - leadership actions, open expression of ideas, entrepreneurial thinking, customer priority, promotion of digital life.

Ozon - support, innovation, community.

X5 Group - respect, customer focus, striving for achievement, honesty and integrity.

Aeroflot – consumer trust, results for shareholders, teamwork, responsibility to society.

Dodo Pizza - accessibility, responsiveness, trust, openness, quality.

We can say that a value system is a set of nouns or phrases that reflect the key principles of a company's work. To ensure that each person understands the basic values ​​in a clear manner, they are usually deciphered in detail. Thanks to this, employees and clients have a complete and understandable picture of how the company should act and what principles to rely on.
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