And many, many other things that would constitute material for an entire series of articles.
To start with, I will recommend two:
How to Measure Marketing Campaign Results with UTM Tags
Google Search Console
Want to check how your site is doing in Google search results? Google Search Console will answer that question for you. This tool analyzes organic traffic to your site.
Once you have installed Google Search Console on your website, take a japan rcs data look at the “Performance” report first, from which you will learn:
How many people visited your website during a given period.
How many times a page has appeared in search results.
How many times someone clicked on a link to your site.
What is the average position a page achieved in search results in a given period.
You will also find other valuable information in the Google Search Console.
Is your website indexed correctly and all subpages visible in the Google search engine?
Does your website display smoothly on mobile devices?
What does the internal link network on your site look like?
What external links lead to your site.
2_How to measure website traffic Use these tools and discover who is visiting your website
Source: https://developers.google.com/search/bl ... ver-chrome
HotJar
HotJar is a tool that works differently than Google Analytics or Google Search Console. It doesn't measure how many people have visited your site, but what people who are already on it are doing - how they scroll, where they click, and how they move their mouse.
HotJar records how users move around your site and then creates heatmaps. They let you see which places attract users' attention (marked in red) and which ones the user skips (blue).
Use the knowledge that HotJar gives you to improve the user experience on your site. Change the layout of elements, the colors of buttons or the structure of forms and study how it affects the effectiveness of the site.
How to install Google Analytics?
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