An update is being gradually published in the Google app itself , which allows users who use it to search for content to directly install apps related to said content from the search results themselves, thus eliminating an additional step between the user and the installation of the application on their smartphone and, at the same time, once again modifying the SEO positioning rules, this time with regard to mobile browsing.
The update is being released in stages , meaning that more and more people will be able to enjoy it on their devices. However, it does not affect browsing through other environments such as Chrome, but is only being activated in the Google app itself. The objective is quite clear: to encourage the use of the application by the user to search for other apps, beyond the app directory platforms themselves such as Play Store.
Since it is exclusively focused on the Google app, for the moment this change can only be seen in search results from devices with Android systems , while Apple users will have to wait a while.
In terms of SEO positioning , this update in the search finland number dataset affects the positioning of these apps. The objective is not to allow the name of the app to be downloaded directly, something that can obviously be done. What is really interesting for SEO professionals is to be able to link the display of this result with related terms or keywords. For example, if we write “instant messaging”, the objective should be that apps within this category or that allow this function appear among the results so that they can be installed with a simple click.
To do this, SEO must focus on getting links to these apps , as well as favorable reviews, number of downloads and other content that is always related (and as positive as possible) so that the listing of the app that can be installed has the greatest possible weight compared to its competition.
This also poses a challenge on the advertising side , as the combination of optimized SEO with sponsored ads can allow some apps to cover much more space in search results and therefore increase the chances of achieving a conversion among users.
Google allows installing apps from its search results
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