Useful reports to get high-quality lead information

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Salesforce is a tool by Salesforce.com, which offers services mainly focused on customer relationship management solutions. A distinctive feature of this tool is that you can download white papers simply by entering your company name, name, and email address.





Salesforce's useful changsha cell phone number list tool, the "Useful Report," contains customer service information created for 7,000 service representative leads around the world. Therefore, by utilizing this useful report, you can obtain high-quality lead information and use it in your marketing.



bownow


Bownow is a marketing automation tool that Mtame Co., Ltd. is actively developing. Bownow's white papers are generally designed for users who are considering introducing MA. In addition, you can diagnose and match white papers that are suitable for your company, so you can choose white papers that have the highest marketing effect for your company.



Marketing strategies with diagnostic checklists and free tools

To get a white paper on Bownow, you have to post user information on the website called "MA Type Diagnostic Checklist". This is how they acquire highly effective lead information. Also, Bownow is free to start, so it is recommended for those who want to start marketing easily.

Bownow utilizes these marketing tactics to proactively generate high-quality leads.



When to use white papers in your marketing


If you use a white paper in your marketing, you can not only acquire highly promising leads, but also nurture them. Let's take a look at some cases where you should use a white paper in your marketing.



If your website conversion rate is low


A low CVR from a website means that even if the site is receiving a lot of traffic, it is unable to convert. Therefore, marketing through the website alone is not enough to increase users' desire to buy, and they are not actually making a purchase. By using white papers on your company's website, the site will be more likely to catch the eye of potential users, and CVR will also improve.



High-value items where purchasing cannot be completed online


If you are selling high-priced items such as houses and purchasing activities cannot be completed online, or if you are holding exhibitions or sales activities for high-priced items, use white papers in your marketing. Using white papers when purchasing high-priced items can also create contact points with new leads. You can also use the completed white paper as sales material and utilize it in your sales activities.



If you are doing content marketing


Most companies that are doing content marketing are currently struggling with low CVR. So, by using white papers, which are easier for users to use than regular inquiries, you can improve your CVR.



Use white papers in your marketing to attract more customers


Recently, the number of companies using white papers as part of their marketing strategies is on the rise, and the need for them is likely to continue to grow in the future. As explained in this article, using white papers in your marketing will enable you to attract customers more effectively, which will also lead to increased sales for your company. If you want to attract more customers in the future, make full use of white papers, which are an effective tool, to achieve results.