To make product sales effective, they usually build autofunnels and use other marketing tools. For example, they first attract people to the group using lead magnets: a promise of something useful. Then they create engaging and useful content or encourage them to subscribe to the newsletter. And only then they offer the offer - the product itself.
There are additional ways to earn money: resell products or publish other people's products in your community for money.
Selling communities
The last way to earn money on VKontakte groups on our list is selling ready-made communities. This is one of the most difficult monetization options. To earn income, you need to:
create communities on different topics, think through the design and positioning;
fill groups with content that is interesting to the target audience;
attract the target audience using paid and free methods;
start monetizing - groups that already have income are line data valued higher and there is more demand for them.
Communities are sold when they already have a live audience. Boosting is not suitable - the buyer will definitely check whether the subscribers in the group are real. It is not the number that is important to him, but the quality of the audience.
The cost of ready-made communities depends on the topic and number of participants. For example, a conditional group of motorists will cost more than a group of young mothers, even with equal coverage. And a group with 40,000 participants will cost much more than one with less than a thousand.
cost of community
An example of how much communities with different coverage can cost
You can sell communities on special exchanges. You put up a "product" and wait for a buyer. You agree on the terms of the deal and receive the money. Usually the transfer is carried out through an account: they give access to the administrator's profile. Therefore, you will most likely have to create accounts for each group.
As with donations, there are no guarantees that you will be able to earn a fixed amount of money per month or other period. Selling ads and traffic arbitrage can be called more stable methods of monetization.
It depends on what you plan to earn money on and what topics you are interested in. It is better to choose niches that you are interested in: otherwise, you can quickly lose motivation to work on the community. You should also have knowledge in the niche to create quality content. The target audience can quickly understand that the community is not run by a professional.
There are niches that don't require specific knowledge. For example, humorous publics or recipe groups. Content for them can be taken from other communities. But the topic should still be interesting to you. Or at least you should have money to hire a person to run the group.
You can read more about what topic to create a public page on VK in our separate article. There we have listed the most popular niches and topics among the target audience, on which you can earn a lot.